brevity breeds carelessness

It's a typographic project to reveal the negative effects on communication exerted by technology.
The sentence Briety Breeds Carelessness was quoted from A. South‘s essay Technology's influence on interpersonal communication, which describes problems that technology’s improvements, especially on telecom and mass media, possibly make our interpersonal communication become careless and indifferent.
BBC is the first idea for the project. The folding idea came from the abbreviation of the sentence. Coincidentally BBC is also the representative of mass media.
Molecular Formula aimed at highlighting the concept of breed, and molecular formula can express this concept visually.



This is the final work of the typographic project.
I was inspired by the electronic LED sign works of Jenny Holzer.
I used the autostereoscopic lenticular image technology to simulate real LED’s animation.